![]() Almost immediately he set about starting a new automotive company based in Zwickau, in the state of Saxony. Originally he attempted to use the name ‘August Horch’ but his former partners promptly started legal proceedings against him for trademark infringement. Following a suggestion from the son of one of his friends, he settled on using ‘Audi’ as the name for his company. ‘Horch’ effectively meant ‘hear’ in German and ‘Audi’ was the Latin equivalent. In 1910 the Audi Automobilwerke GmbH was established and the company’s first model, the Audi Type A 10/22hp Sport-Phaeton, went on sale in the same year. ![]() Many of the brand’s models proved successful in competition, helping establish the name, and it was soon producing several large-displacement four and six-cylinder cars.
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